Writing sales brochures

Not every sales brochure is created equal.

01 — Background

Motorola Solutions faces hot competition when it comes to selling to police forces.

Communicating effectively to time-poor senior decision-makers takes punchy, clear messaging. So the brand came to us to help them write their sales brochures.

02 — My role in this project

This was a copy edit job at heart - taking complex product details and turning them into benefits and outcomes that'd resonate with the police.

My role was to do just that. Over the course of a few weeks, I copyedited three sales brochures for Motorola Solutions' marketing team. This would often involve stakeholder interviews to drill into exactly what the outcome of using the products were - which is always a surefire way to hear the best answers verbatim.

A snippet of the copy is above for you to check out.