Launching a brand new website

01 — Background

Diverse Travel's people are the diving holiday experts. This team know their stuff - from where to spot the best sharks to where the corals are the most colourful.

But their old website was tired - they needed a new one, one that told the story of their brand and expertise far better.

So we were asked to step in.

02 — My role in this project

Give me the chance to write a diving pun and I'll give you pirate gold.

I was asked to pen the homepage copy and several of the destination pages, leaving a blueprint from which Diverse Travel's own team could then write future pages.

The aim was to create copy that was tonally playful, yet ultimately reassuring to an audience who could be at any stage on their diving journey.

We honed in on that expertise, crafting destination pages that told of the rich history and heritage of the dive spots and the experience the team themselves had there.

We wrote the web copy in 2019, and it's still the same today. Check it out here.