Quality content to inspire leaders

01 — Background

everyLIFE technologies is committed to helping future care leaders become the best leaders they can be.

That's why the team has its very own dedicated social care leadership hub, packed full of helpful resources, including free downloadable guides and checklists, to support young leaders on their journeys to leadership in social care.

The team wanted to create a leadership style guide, designed to help educate people on the different types of leaders and what their strengths and weaknesses might be.

02 — My role in the project

I worked closely with everyLIFE's Head of Marketing to plan and create the guide.

From desk research to scenario planning, we created a guide that would take an aspiring leader through several key steps, answering:

  • What types of leaders are there in care?

  • What kind of leader am I?

  • What are my strengths and weaknesses?

  • How can I put this all into practice?

Together, we turned around a project that could ordinarily take an agency months in the space of a couple of weeks.

The full report is viewable in the link here.

Collaborating with Fraser is a pleasure. He is professional, friendly, and fully committed to the task in hand. I am always impressed with how he can translate a complex brief into such a rich, articulate piece of content. And his copywriting is first-class. I would highly recommend Fraser to anyone wanting to extend their in-house team with confidence.

— Jo Steventon, Head of Marketing, everyLIFE Technologies Ltd.

Fraser Coupland

+44 777 5649 317

fraser@couplandcopy.co.uk

© Fraser Coupland, 2023