Naming products for a fresh audience

01 — Background

Wensleydale Creamery sits on 1000 years of tradition. But they wanted to unlock a younger audience - after all, cheese isn't exactly sexy. So they released three new flavours with a spring in their step that were targeted at a younger demographic. The brief? Name the cheeses.

02 — Creative process

I was given a clear run to come up with the names for all three routes. As with any successful campaign, this began with research. Research into the history of Wensleydale Creamery, learning its naming conventions so that we could subvert them with these new products, and ensuring any names were not duplicated or already taken.

The naming was closely tied to the new flavours, with options ranging from the abstract, to the descriptive, to the downright playful. A few of them are below (the ones that didn't make the cut!)