Leading investor services group IQ-EQ went through a major update of its service offering in 2021. Our brief was to produce x3 professional, informative (and most importantly, not dull) brochures for their new products.
We started by immersing ourselves in the IQ-EQ tone of voice and undergoing a briefing call with the client to understand their brand and services.
Once immersed, we developed x3 content plans that were firmly rooted in relevant industry insights - acknowledging the challenges and opportunities associated with wealth management.
Then came the copywriting. Throughout the brochures we leant into the idea of IQ-EQ, creating dual headlines which touched on both intelligence and emotional intelligence.
This duality allowed us to balance the functional and the emotional aspects of working with IQ-EQ. You can see a snippet of the final copy up top, and the full brochures are still available here.