Unveiling new services to customers

01 — Background

Leading investor services group IQ-EQ went through a major update of its service offering in 2021. Our brief was to produce x3 professional, informative (and most importantly, not dull) brochures for their new products.

02 — My role in this project

We started by immersing ourselves in the IQ-EQ tone of voice and undergoing a briefing call with the client to understand their brand and services.

Once immersed, we developed x3 content plans that were firmly rooted in relevant industry insights - acknowledging the challenges and opportunities associated with wealth management.

Then came the copywriting. Throughout the brochures we leant into the idea of IQ-EQ, creating dual headlines which touched on both intelligence and emotional intelligence.

This duality allowed us to balance the functional and the emotional aspects of working with IQ-EQ. You can see a snippet of the final copy up top, and the full brochures are still available here.

Fraser Coupland

+44 777 5649 317

fraser@couplandcopy.co.uk

© Fraser Coupland, 2023